Stourport-on-Severn residents, business and visitor survey 2024 results
1249 responses to the survey were received. These will help to create the Stourport Future Vision document which will be published by Spring 2025. The quantitative results are summarised below. The almost 12,000 open ended responses received will be collated in a future report.
Survey results
The survey was open to anyone to complete. We asked people to tell us their age, residency and employment status to help us identify any trends within certain groups.
None of the questions were mandatory, so the number of total answers to each question differs depending on whether a respondent skipped the question or not.
These results do not include all of the open comments submitted. We can already see from the comments, that there appear to be three areas people most wanted improving:
- Traffic is the biggest concern. They say that the British love to queue but we don’t!
- We love our bridge but not our street! Developing Bridge Street featured highly along with the town’s poor appearance in general.
- The sense of community in the town and the reduction in anti-social behaviour.
At least 60% of respondents answered the majority of open ended questions. At least 54% of people commented on business related issues and 49% offered suggestions on how to improve safety and sustainability.
Percentage responses have been rounded to the nearest whole number.
Overall how would you rate the town today?
(255 People skipped this question.)
|
Rating |
Percentage of responses |
|---|---|
|
Very poor (1 star) |
6% |
|
Poor (2 stars) |
16% |
|
OK (3 stars) |
46% |
|
Good (4 stars) |
27% |
|
Very good (5 stars) |
5% |
Average rating 3.1 stars
Reasons for coming into town
We asked people how often came into the central town area (excluding getting to their home), most people answered this question and the majority responded that they came into town a few times a week.
|
How often do you come into the central town area (excluding getting to your home) |
Response percentage |
|---|---|
|
Daily |
16% |
|
A few times a week |
35% |
|
Weekly |
18% |
|
Fortnightly |
10% |
|
Monthly (or less) |
21% |
The next thing to find out was what people were coming into the town centre to do. People could chose as many options as they wanted from the list and all but 23 people answered. The most popular option was to shop with eating and drinking coming in second. The least popular option was studying – perhaps because most educational establishments are seen as being out of the town centre area.
|
What do you normally do in the central town area |
Response percentage |
|---|---|
|
Employment |
6% |
|
Study |
2% |
|
Shop |
74% |
|
Use local services |
34% |
|
Eat and drink |
54% |
|
Visit historic sites |
7% |
|
Visit parks and green spaces |
44% |
|
Nightlife |
13% |
|
Religious observance |
4% |
|
Helping others/charity work |
5% |
|
Sports activities |
13% |
We then asked about people’s awareness of what was on offer in the town, a small percentage of respondents weren’t that interested, 12% of people wished they knew more.
|
How aware are you of the facilities, attractions and groups in the town? (Please select the statement that best describes your awareness.) |
Response percentage |
|---|---|
|
I feel I know a lot about what goes on in the town |
23% |
|
I'm reasonably well informed but keep finding out more |
33% |
|
I know as much as I need/want |
25% |
|
I wish I knew more |
12% |
|
I'm not really very interested |
7% |
The majority of people answering indicated that they learnt about the town by talking to other people and from social media.
|
How do/did you learn more about the town? (Please select the options that apply.) |
Response percentage |
|---|---|
|
From talking to others |
54% |
|
Town or district website |
11% |
|
Facebook or other social media |
53% |
|
Through getting involved in activities around the town |
12% |
|
Other (please specify) |
20% |
Over 1100 people rated some of our local services:
|
Please rate |
Very good |
Good |
Poor |
Very poor |
Don't know |
|---|---|---|---|---|---|
|
Local education, learning and training facilities |
8% |
46% |
12% |
5% |
29% |
|
Local health and wellbeing services (doctors, dentists and other local healthcare professionals) |
14% |
50% |
18% |
6% |
11% |
|
Local shops (variety and usefulness) |
10% |
33% |
38% |
17% |
2% |
|
Activities for young people |
8% |
22% |
28% |
15% |
28% |
|
Activities for older people |
4% |
26% |
27% |
10% |
33% |
|
Access for people with disabilities |
3% |
16% |
27% |
11% |
43% |
|
Please rate the following |
Very good |
Good |
Poor |
Very poor |
Don't know |
|---|---|---|---|---|---|
|
Green spaces |
36% |
49% |
8% |
3% |
4% |
|
Parks |
42% |
48% |
6% |
1% |
3% |
|
The canal basin |
33% |
48% |
9% |
3% |
7% |
|
Sports facilities |
12% |
33% |
23% |
12% |
20% |
|
The Riverside |
26% |
55% |
12% |
3% |
4% |
|
Daytime entertainment |
6% |
27% |
29% |
9% |
28% |
|
Nighttime entertainment |
12% |
36% |
17% |
6% |
29% |
|
Visitor facilities |
6% |
35% |
30% |
12% |
17% |
|
Visitor accommodation |
3% |
18% |
24% |
10% |
45% |
Travel and transport
We wanted to understand how people travel around the town. Most respondents answered the transport and travel questions. Most of the respondents travel around the town by car, this is also the primary way people travel to work/education.
|
How do you get around Stourport (tick all that apply)? |
Response percentage |
|---|---|
|
Car |
82% |
|
Bus |
13% |
|
Walking |
77% |
|
Cycling |
15% |
|
Taxi |
4% |
|
Other (please specify) |
5% |
|
How far do you travel to your place of work? |
Response percentage |
|---|---|
|
None of the above (I don't work) |
48% |
|
I work locally (less than 5 miles) or from home |
24% |
|
5 to 10 miles |
10% |
|
10 to 20 miles |
11% |
|
20 to 50 miles |
6% |
|
Over 50 miles |
2% |
|
How often do you travel to work each week (on average)? |
Response percentage |
|---|---|
|
Once or twice |
9% |
|
Three or four times |
13% |
|
Five times (or more!) |
28% |
|
Not applicable |
50% |
|
How do you travel to work (paid or voluntary)/education (tick all that apply)? |
Response percentage |
|---|---|
|
Walk |
24% |
|
Bus |
6% |
|
Bicycle |
5% |
|
Taxi |
1% |
|
Car |
54% |
|
Train |
3% |
|
Not currently in work or education |
31% |
Employment and housing
88% of respondents rated employment and housing opportunities in the town. More than half of the respondents also commented on how Stourport could be a better place to start or run a business and changes that they would make to employment or housing opportunities.
|
Please rate the following |
Employment opportunities in Stourport |
Access to affordable housing |
The balance of types of housing /places to live |
|---|---|---|---|
|
Very good |
3% |
3% |
5% |
|
Good |
15% |
18% |
33% |
|
Poor |
28% |
22% |
21% |
|
Very poor |
10% |
13% |
8% |
|
Don't know |
44% |
44% |
33% |
Safety and sustainability
14% of people opted to skip rating how safe they felt in town and the towns sustainability and general cleanliness.
|
Please rate how safe you feel living in Stourport |
Walking around town in the daytime |
Walking around the town at night |
|---|---|---|
|
Very safe |
27% |
6% |
|
Somewhat safe |
40% |
22% |
|
Neither safe nor unsafe |
15% |
17% |
|
Somewhat unsafe |
10% |
23% |
|
Very unsafe |
4% |
17% |
|
Don't know or not applicable |
4% |
15% |
|
Please rate Stourport's sustainability and cleanliness |
Biodiversity |
Recycling and Re-use facilities |
Air Quality |
General cleanliness around town |
State of our canal and rivers |
|---|---|---|---|---|---|
|
Very good |
5% |
12% |
10% |
5% |
9% |
|
Good |
36% |
43% |
47% |
47% |
50% |
|
Poor |
21% |
23% |
18% |
31% |
23% |
|
Very poor |
6% |
6% |
7% |
13% |
10% |
|
Don't know |
31% |
16% |
18% |
4% |
9% |
|
How much do you agree with the following statements? |
Completely agree |
Somewhat agree |
Neither agree or disagree |
Somewhat agree |
Completely disagree |
|---|---|---|---|---|---|
|
Stourport is a friendly town |
24% |
48% |
18% |
7% |
3% |
|
Stourport is an attractive town |
13% |
42% |
19% |
19% |
7% |
|
Stourport is a clean town |
9% |
41% |
21% |
21% |
7% |
|
Stourport is great for young people |
7% |
19% |
39% |
25% |
10% |
|
Stourport is great for families |
16% |
46% |
26% |
9% |
4% |
|
Stourport is great for older people |
12% |
33% |
34% |
16% |
6% |
19% of respondents opted to skip this question.
Demographics
Residency
Of the 994 people who answered the question 43% of them said they live in Stourport and have done for more than 21 years, 33% said they have lived in Stourport for 6 to 20 years and 12% for 5 years or less. 3% said they worked in the town and 10% were visitors. (255 People skipped this question.)
Age
251 People skipped this question. Of the 998 people who responded, 25% stated they were over 67; 20% were 55 to 66; 18% said they were under 14. The smallest percentage was from the 18-24 year old bracket – only 2% of the respondents.
Employment status
34% of the 986 people who answered the question stated that they were employed; 30% that they were retired; 21% in full time education; 7% specified an ‘other’ option; 6% self-employed and 2% said they were out of work. 263 People skipped this question.